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The Brand Story


Founder Thoughts: The Fight
Building Lila—an AI stylist for prom, weddings, and life’s big moments—taught me something unexpected: sometimes strength isn’t about pushing harder, but choosing a different way forward.
Maria Shum
Aug 42 min read


Trust & Safety in the Age of AI
A reflection on how safety, trust, and self-expression shape Lila’s mission to help girls and women feel confident in their style and themselves.
Maria Shum
Aug 43 min read


Why I Built Lila
What inspired Lila? A last-minute bachelorette trip, endless scrolling, and nothing to wear. Here’s how that moment led to an AI stylist that helps you decide—fast.
Maria Shum
Aug 44 min read


💅Lila's Got a Makeover
From prototype to personality—how Lila evolved into an AI stylist built for prom, weddings, winter formals, and quinceañeras, helping you decide what to wear without endless searching.
Maria Shum
Aug 41 min read


From Closet to Stylist: The Day Lila Found Her Voice
No one dreams of spending their Saturday uploading blazers into a digital database. They dream of feeling seen, expressing themselves, and finding something that makes them feel confident.
Katryna Villegas
Aug 42 min read


Pitched Lila at EchoHer x TechCrunch Disrupt
I paced the room, delivering my one-minute pitch with confidence and flair. As the day went on, the pitch slowly… fell out of my head. By the time I jumped into the Waymo, I’d completely forgotten the whole thing.
Maria Shum
Jul 302 min read


How a T-Shirt and Jeans Inspired My Pitch
Prom, weddings, or just showing up—what you wear shouldn’t feel stressful. Lila helps you decide with confidence, starting from what already feels like you.
Maria Shum
Jul 302 min read


✨ The Vision for Lila
Shopping for prom, weddings, and quinceañeras shouldn’t be more drama than the event itself. Lila is an AI stylist built to bring clarity and confidence—without endless searching.
Maria Shum
Jul 303 min read


Meet Lila: Your New AI Personal Stylist
We built Lila to be fast, smart, and emotionally in sync — not a list of filters or a wall of products. It’s like having a stylist in your pocket (but way faster and judgment-free).
Maria Shum
Jul 302 min read
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