Our Mission
Built to make special event shopping easier.
We believe choosing what to wear should feel exciting—not overwhelming. That's why we're building an AI shopping companion that helps people make confident decisions while staying true to their personal style.
Empowerment
We help you choose, not just browse endlessly. You leave with a decision, not a bookmark folder.
Trust
Our guidance is built around you, not a generic algorithm. We earn that by actually knowing your taste.
Thoughtful guidance
Like a friend with great taste, not a search bar. We ask, we listen, we point you somewhere good.
Meet our Team
We're a small team who've lived the pre-event closet spiral ourselves — and we're obsessively, deeply invested in making sure you never have to feel that way again.
Kat
Product Marketing
Kat is a fashion-obsessed Product Marketer and community builder dedicated to making everyday dressing effortless as the voice of Lila.
Nathalia
Product Marketing
Nathalia is a marketer with a passion for storytelling, strategic partnerships, and transforming creative ideas into meaningful customer experiences.
Maria Shum
_edited.png)
Founder & Product Lead
Maria founded Lila to make special event shopping less overwhelming and more personal. She combines AI, design, and customer insights to help people make confident decisions.
Russ Speight
_edited.png)
Principal Software Engineer
Russ is our lead engineer who combines a background in physics with years of experience building thoughtful, scalable, and now AI-powered products.
FAQs
For right now, we are focusing on formal wear. We do hope to expand into other areas one day.
Does Lila do everyday styling too?
Can I buy directly through Lila?
Yes! All recommendations come from real stores and brands we’ve vetted for quality and trust. When you’re ready to buy, we’ll take you straight there.
Is Lila free to use?
Totally free. We earn commission from retailers when you find something you love. No paywalls, no subscription, just your next outfit.
What is Lila?
Lila is your AI personal stylist. She helps shoppers find the perfect dress for prom, homecoming, weddings, and more — without the stress, scrolling, or 47 tabs.
Upload a photo, chat, or both and she instantly curates options match your vibe.
When founder Maria Shum helped a young relative find a last-minute dress for prom, she didn't expect it would spark an idea.
​
Before reaching out to Maria, her young relative had experienced an overwhelming process of endless scrolling, dead-end recommendations, and styles that didn't match the teen's personality. With prom fast approaching, Maria was asked to step in.
That spark became Lila, an AI personal stylist built to help every woman to feel seen, understood, and celebrated. Whether it's weddings, prom, sweet sixteen, quinceanera, or any special event, Lila blends style, body positivity, and personality matching to make shopping less stressful—and a lot more fun.