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October 6th, 2025


✨ The Vision for Lila


When I think about the vision for Lila, I always come back to one simple truth:

Going to a special event. Finding something special shouldn’t feel impossible and feeling confident shouldn’t be a luxury.


For so many girls and women, fashion isn’t “just fashion.”


It’s identity.

It’s change.

It’s weight gain, weight loss, new jobs, breakups, weddings, milestones. It’s the body you have today versus the body you’re still learning to love.


And in a world that throws thousands of options at you — Pinterest boards, TikTok hauls, Google results, influencer lists — what most of us feel is not inspiration.


It’s chaos.


✨ Lila’s mission is to bring clarity from chaos.

Not more options. Not another search engine. Not another algorithm collecting your data.


Just clarity.


A stylist-like guide who:

  • understands your needs

  • listens without judgment

  • helps you narrow instead of overwhelm

  • and shows you why something works, not just what to buy


Because clarity is confidence.And confidence is freedom.


✨ Lila is not a tool — she’s an experience.


We’re building Lila as a companion that bridges fashion guidance with emotional intelligence:


  • She’s grounded in taste, not trends.

  • She’s built with judgment, not randomness.

  • She’s guided by safety, not extraction.

  • She’s designed for joy, not perfection.


She’s not here to make you a different version of yourself.She’s here to help you see the version that already exists — and feel good about her.


✨ The Future: A Platform for Real, Supportive Style Discovery

We see Lila growing into something bigger than recommendations:


1. A place to plan with friends

Share outfits, get feedback, collaborate on looks — safely and intentionally.


2. A community built around support, not judgment

Because girls grow up being told what looks “good enough.”We’re rewriting that.


3. A search experience that feels like a dialog

Instead of endless scrolling, you’ll talk through your needs — and Lila will do the mental load for you.


4. A trust-and-safety-first ecosystem

Where privacy isn’t an afterthought.Where safety is default.Where you’re protected by design.


5. A future where style isn’t about aesthetics — it’s about identity

And where technology enhances intuition instead of replacing it.


✨ Why This Matters

Because the internet hasn’t always been kind. Getting dressed shouldn’t be an emotional minefield. Confidence is something we deserve, not something we chase.


And because the world has enough tools.

What we need now is clarity.


✨ My Hope for Lila

My hope is that Lila becomes:

  • the stylist you always wished you had

  • the judgment-free friend

  • the guide who understands change

  • the voice that says “this works for you

  • the safe place to explore what your style is becoming


And my hope is that Lila helps girls and women not just look good —but feel seen, feel supported, feel confident, and feel themselves, fully.


Because feeling good in your clothes shouldn’t take hours. It shouldn’t take 40 open tabs. And it shouldn’t feel like guesswork.


It should feel like clarity and it should feel like joy.



Maria Shum - Product Leader

Maria is the founder of Lila the Stylist — building AI that actually gets your vibe. She writes about product building, AI, and the chaos of turning inspiration into something real.


Follow her on LinkedIn for product building, emotional design, and occasional sass.💁🏻‍♀️

✨ The Vision for Lila

A deep look at Lila’s mission to simplify style, reduce overwhelm, and create a supportive, emotionally intelligent approach to fashion.

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